GR Design Studios

Promotional Products Are
The Most Cost Effective Way
For You To Grow Your Business
if you use them correctly.

Used incorrectly, they can eat up your time, burn through your budget, & fry

your nerves.
Want to learn more about the correct way?

-- The Right Way --

Promotional Products:
Most Than Just “Stuff With Your Logo”

Congratulations! You’re taking the first step to launching a successful promotional product campaign. Believe it or not, only about 10% of businesses using promotional products learn how to do it the right way. Give yourself a

If You’re Combing Through Catalogs or Throwing Random Promotional Products At Your Audience, You’re Wasting
More Than You Think!

pat on the back. You’re all ready ahead of 90% of your competition!!

Read the rest of this page & you’re all but guaranteed to get better results from your promotional product campaigns.

Warning: This is not short reading, but skipping over it will cost you more than the few minutes it will take you to get through it. You may want to print this out so you can refer to it later.

Get ready to learn something new. The way you think about using promotional products is about to change. Are you ready?

When most people think of promotional products, they

Learn More About Promotions & Promotional Products

For Quick Tips, Case Studies
& an Overview of the
Promotional Product Industry
<Click Here>

The 7 Pieces Of The Puzzle
(click to see more)

#1 Your Business:

What’s your USP (Unique Selling Position)? What sets you apart? What’s the message in your existing marketing? An effective promotional product should blend with your other marketing materials.

#2 Your Audience:

Who’s your audience? What promotional products have value for them? What promotional products don’t have value for them? When it comes to promotional products; things your audience values are more important than things you value.

#3 The Goal:

Are you getting your name out? Are you using your product as a “Free With Purchase” sales incentive? Are you using it as a sales call leave behind? Are you trying to get customers into a retail shop? Employee recognition? Thank you gift for you current clients? Some products can be used for more than one goal, but it’s important to have a primary goal in mind when you choose your promotional products.

#4 Distribution:

Will the product be used in a direct mail campaign (a great way to boost responses, by the way)? At an expo or trade show? (See Trade Show Tips) Will you be delivering? Will you be reselling them in a retail store? It’s critical to consider the logistics of distributing your products to your target audience.

#5 Previous Experience:

What promotions have you done in the past? Were they successful? Do you even know if they were successful? The ultimate goal of any promotional product is to grow your business. You should have a way of gauging the success of your promotion. If you aren’t sure how to do that, Contact Us. We can give you some suggestions.

#6 Your Competition:

“Me too” promotional marketing is a big mistake. You should never use the exact same products as your competitors. You run the risk of confusing your audience & sending them to your competition.

#7 The Budget:

Promotional products are available to fit just about any budget. But you need to define what that budget is. Be sure to read our section on The Secrets To Saving Money On Promotional Products to learn how to get the most from your promotional budget.

think tradeshows. This is a big part of the industry, but it’s only the beginning. (While we’re on the subject, be sure to check out our special section on Trade Shows.) Businesses of every size have discovered promotional products are the most cost-effective way to advertise all year long. Promotional products give you an advantage over your competition & help you build valuable business relationships. Take a look at some of the case studies from Promo Business Builders to learn more about the many possible uses for promotional products.

Sadly, for every success story, there are failures. The failures usually fit into one, or both, of the following categories:

They worked backwards: <more>

They started with the product & tried to make it fit their business. Successful promotional product campaigns reflect the message of your business, & appeal to your audience. Selecting your promotional product should be the last step in your equation, not the first.

They went leaping over dollars to pick up pennies: <more>

They went leaping over dollars to pick up pennies: When your promotional product is obviously the cheapest thing available, you risk insulting your audience, and you give the impression you can’t handle the business they want to give you. Cutting corners with a cheap knock-off product or a questionable supplier is another common mistake. The 3 cents you saved on that calculator isn’t much of a savings if the calculator doesn’t work or it arrives the day after your deadline.

Confused yet? You’re not alone. You’ve probably been told the best promotional product is the “hot new product” & you should get your promotional products as cheap as possible. Many businesses, especially small businesses, have been taught to think this way. They have no idea how much of the magic they’re missing, or how much time & energy they’re wasting.

What's The Solution?

How do you choose the right promotional products? You start by putting down the catalog & doing it like the pros.

To the left, you’ll find The 7 Pieces Of The Puzzle needed to solve your promotional product. Use them to choose your products.

If you get stuck, Contact Us. We’re here to help you. GR Design Studio can be as hands-on or hands-off with your promotions as you’d like. We can save you time & money by using our in-house databases to source your products. Our databases tell us how other promotional product distributors have rated suppliers. They let us know about any current product discounts, & allow us to filter the results so they meet your needs.

Did you learn anything? Now you have The 7 Pieces Of The Puzzle & you’re ready to start looking for promotional products the right way. Your answers to the 7 pieces eliminate all the products you don’t need. What you’re left with will be the right products for your project. Keep your notes handy, because it’s easy to get sidetracked once you start searching on your own.

Don’t want to search on your own? Don’t worry.
Just Contact Us. We’ll do all the work for you.

GR Design Studios
3000 S. Hulen, Ste #124-105, Ft. Worth, Tx 76109
(817)228-2120 / (817)207-9753 (FAX)
info@yourlogooneverything.com

| | | | | | |