Promotional Products Are
The Most Cost Effective Way
For You To Grow Your Business
if you use them correctly.
Used
incorrectly, they can eat up your time, burn through your
budget, & fry
your
nerves.
Want to learn more about the correct way?
“Secrets
To Saving Money On Promotional Products”
All the little charges
of running a small business add up quickly enough without
spending where you don’t need to. We want you
to get the most bang for your buck, and make the most
of your promotional product investment.
If You’re
Combing Through Catalogs or Throwing Random Promotional
Products At Your Audience, You’re Wasting
More Than You Think!
That’s why we’ve
put together some tips of how you can save money on
your promotional products.
Plan Ahead:
This is the most important way to save $$ on promotional
products. This is also the thing most businesses don’t
do.
-
Either they forget,
or they put it off until the last minute. In either
case, they lose out on valuable opportunities.
Building a successful promotional product campaign
takes time. If it’s thrown together at the
last minute – it shows.
-
There are also rush
& express shipping charges to consider.
These can easily double your promotional product
costs, but they don’t have to if you just
plan ahead.
Learn More About Promotions & Promotional
Products
For Quick
Tips, Case Studies
& an Overview of the
Promotional Product Industry <Click
Here>
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To avoid rush
charges, you should have your promotional
product order submitted at least 1 month before
you need the product to arrive. Suppliers will
guarantee a ship date for your order, but they
can’t guarantee what the freight company
is going to do. If you cut it too close you risk
your product not arriving until after your deadline.
If you Contact
Us early we can be on the lookout for special deals
and sales that could save you big bucks!
Line art is single-color artwork. Extra colors cost
extra money per piece as well as extra set-up charges.
And some promotional products can only be printed with
a single-color. You should have a black & white
version of your logo, as well as a color version. Try
to use common colors & fonts for easy matching.
You should also know the names of the fonts you use
for easier matching.
Graphics people have a saying, “Garbage In=Garbage
Out”. This means low quality artwork makes low
quality product. You need to have camera-ready artwork
to get a quality imprint on a promotional product. The
best artwork for promotions is Vector art created in
a program such as Illustrator or Corel. High-resolution
bitmaps (300 or higher) are sometimes acceptable. Art
clean-up charges start at about $50/hour & go up
from there. Product suppliers who clean your art for
a specific job are under no obligation to give you the
clean file. So those clean up charges can add up.
You can save these charges by having
your logo professionally vectorized ahead of time &
keeping it in a safe place. Make sure that everyone
who may be ordering promotional products knows exactly
where your art files are stored.
Don’t know if your artwork is
usable? Contact Us &
we’ll check it for you. If it needs to be vectorized
we can usually have it converted for you in a couple
days. Most images can be done for under $50.
Whenever you look at the prices for promotional
products you’ll notice the more you order the
less each piece costs. Take a good look at these numbers.
Often there will be a point where the cost drops more
dramatically. This is your best value quantity point.
(Hint: it’s never the minimum order quantity)
The same principle applies to set-up & freight charges.
When you choose your promotional products consider this:
It does you no good to save a couple pennies if you
do it by choosing a product nobody wants.
Consider pens for a moment. Pens are
relatively inexpensive & pretty universal. However,
if you want to use pens, use good pens. If you use the
cheapest pens you can find, they are all but guaranteed
to end up in the glove box or the trash. The few cents
you saved by ordering the cheap pens pales next to the
promotional opportunity you’ve squandered. Good
pens, on the other hand, will be used until the last
possible minute.
Promotional products that you’ve ordered in for
a specific event or trade show don’t need to go
on the shelf after the show is over. Most of these types
of promotional products are small and lightweight. Use
your leftovers in a direct mail campaign to add impact
to your mailer or give them away at networking events
instead of business cards. Get creative with your distribution.
If you need more ideas on creative
distribution of your products, Contact
Us. We’re happy to help.
Used
incorrectly, they can eat up your time, burn through your
budget, & fry
your
nerves. 
Use Line Art &
Avoid Hard To Match Colors/Fonts:<more>